This is another question that we get quite a bit. It took us a bit of time to come up with an appropriate name to fit with our vision and philosophy. After some brainstorming and consulting several BJJ black belts, Furacao was the name that stuck. Furacao means hurricane, tornado or whirlwind in Portuguese. This seemed appropriate as our main focus is Brazilian Jiu Jitsu apparel. It is also easy to see the relationship between a whirlwind and BJJ. If you have seen an exciting match between two high level opponents, you would know that they are often fast-paced and include non-stop, back and forth movement. As such, a competitive match could be compared to a whirlwind of sorts.